Software Interfaces That Mimic The Real World

It seems to be already a strong trend in software the mimicking of real-world objects. The trend has been recently emphasized, specially, by Apple and it is creating a lot of controversy among usability experts and interaction designers.

At a first glance, it doesn’t seem to be a bad thing, specially on interfaces designed for tablets targeted to the mass market. But the following is what is ringing a bell:

 

Address Book for Mac OS Lion

 

It seems that the new Address Book for Mac OS X Lion will look like a real address book. This could bring several problems with it, but the most important one is the brake of the user interface standards put in practice by Apple itself. Aside from that, Address Book is a very important productivity tool and this design seems, with several distractions, to require a lot of attention from the user.

The last time I used a non-electronic address book was 11 years ago, then why would I like to go back to a paper-like interface? Even worse, this old style interface might not be understood by the younger generations, many have never seen a paper address book.

 

Kindle App for iPhone iBooks App for iPhone
Kindle for iPhone and iBooks

 

Above, you can see the default home screen for the Kindle (left) and iBooks (right) apps. The later mimics the real world with an inefficient way to present titles in the library.

 

Stanza for iPhone iBooks for iPhone
Stanza for iPhone and iBooks

 

Above, the Stanza (left) and iBooks (right) apps. Stanza focuses on the content and does not try to mimic the real world: flipping pages is really fast and no visual decorations are added.

 

So why?

It’s a fact that applications that look good are perceived by users as easier to use. From the marketing point of view, applications mimicking the real world might also get much more attention from the general public.

 

So what’s the problem?

In many cases these applications are not efficient and not follow the rules. It is hard for me, as an Apple fan, to accept the fact that the wind of change might be blowing through Apple: they are braking their own rules.

Although these cases might only be bad examples, the worrying part is that Apple is usually a trend setter and many developers and designers might be tempted to follow. All-right, if users don’t complain at the beginning; most user interface designers know that this path is a dangerous one.

 

This post is a recap of a vivid discussion I had with my friend and usability expert, Martin Schultz. The topic was also recently mentioned in the episode 17 of the Build and Analyze podcast.

Rediscovering a Missing Dimension: This Time is Face Time

Video calls have been part of human dreams and science fiction for a long time. Already at the beginning of the 20th century we have been thinking in ways to make this a reality. Although the technology to make it happen has been around for some years already, it is now when it is been executed in a way we really want to use it.

 

2001 Space Odyssey Video Call

2001: Space Odyssey (1968)


Nothing like a face

Psychologists believe that our feelings are represented in big part through faces; with more than 40 muscles, faces can deliver more than 3000 different messages that our brains decode during a conversation. So no wonder we love faces.

A moving image, in real time, of a person makes us feel closer and confident.

In business, talking to a real person makes us feel comfortable and safer. Several studies showed that attractive shop assistants sell more because we usually trust good looking people. It’s the most primitive part of our brain who is giving us these directions and it’s difficult to fight against it. We enjoy to hear and to see real people.


Apple FaceTimeTerrific user experience and implementation of video calls.




Shaping the next tools

We might be facing a new area in computer-based human communications. In the same way little children are growing up with touch interfaces and expect all interfaces to behave in this way, the general public might get used to video interfaces and might expect to get this dimension embedded in everything they use.

Specially smart phones, the new iPad 2 and Internet-enabled TVs will push for the use of video calls: no need for additional devices and setups, they are always on, always with you. No need to sit in front of the PC.

Samsung TV, iPhone and Skype

An Internet-enabled Samsung TV with Skype and an iPhone.




A little revolution

A project management software that makes video calls easy could improve communication, a warmer and video-capable Facebook, a video-based online shop or a video customer support. The list could get long if the medium, interfaces and user experiences are all properly designed; they have to be easily accessible avoiding to be intrusive.

We will be closer to friends and family, safer and more confident doing business. This is a new little revolution.

 

Sources:

S.F psychologist has made a science of reading facial expressions

Do facial expressions reflect inner feelings? Or are they social devices for influencing others?

Videophone entry on Wikipedia

Neuro Web Design, Susan Weinschenk. New Riders Press.




The Tag Line Is Not Enough

Are your users understanding what your website is for? Tag lines, short sentences placed very closed to a website’s logo, are usually in charge of telling users in a very fast way what they can do in the website they are currently visiting. I explain here why the already standard tag line is not enough.




Wikipedia Logo with Tag Line“The Free Encyclopedia” is Wikipedia’s tag line.




User test results

I was recently testing my client’s website, Testfieber, a German company putting together product expert reviews. They have a good tag line, quite clear: “The big directory for expert reviews.” That’s what they do and users were getting the idea fast.

The problem was that users where not understanding the value of a big expert review directory, they were not understanding that the website was processing a lot of information in the background to get the best independent product reviews.




Testfieber Logo and Tag Line

“The big directory for expert reviews.”




Communicating value

To educate new users about the value of the website we took several actions. The most important one was to place the link “How does it work?” in many pages across the website, specially in top landing ones. We didn’t want to overwhelm users by putting a lot of information, so we used an overflow pop-up that would immediately disappear as soon as the user takes the mouse away from the link.




Explaining the valueAn overflow pop-up to quickly communicate the value of Testfieber




Understanding users’ information needs

Testfieber users are people looking for serious product reviews and for many of them it is really important to clearly know how the website recommends the best products. For them it was necessary to place a “learn more” link in the pop-up to take them to another page containing much more information about the algorithm.

To check

Is it very important to check that users quickly understand what they can do in the website but also the value they get from it.

 

Related read: The Benefits of Mixing Branding and Usability in a Design