Archive for the 'Navigation' Category

Tab Rows, Good Example

Using tabs is sometimes a very good option for a wed design. Visitors use them to navigate the site and to know where they are.

JCPenney 20071229

The JCPenney tab rows are 100% fine. They use a different color for the selected tab, but this color is similar to the one used for the unselected tabs. From the usability point of view, I can imagine that this could affect visually impaired and color blinded people.

MySQL 20071229

Giving users a graphical and shaped sign could be much better for everybody. The MySQL website not only uses a different color for the selected tab but also makes a connection to the menu line below, creating a much obvious and nicer visual effect.

Popularity: 20% [?]

Recommendations Improve Navigation

Making product recommendations could improve customer satisfaction and sales if you do it properly. This feature is key for a site like emusic, the music download service, as they have a lot of independent artists that are not well known.

Recommendations are a usability issue as it’s going to make users navigate the site in a better way. At emusic, it is one of the most important ways of navigating the site. For example, they placed automatic recommendations of new arrivals (targeted to the user) in the homepage:

Emusic new arrivals 20071205

They also have reviews written by editors:

Emusic review of the day 20071205

Related artists when looking an album:

Emusic related artists 20071205

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Popularity: 6% [?]

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