Links are used to give users more information, details, context. They also are a way to show what is important. They could also be use to drive traffic to other parts of the same website. But abusing could have a negative effect, if your web design has too many links, like this very same article, the effects of linking would be mostly annoying. See here more Design vs Art articles about Links.
Use links, but don’t abuse.
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Email notifications are an important part of a website, affecting usability and the whole user experience. They should be clear, short and shouldn’t look like spam.
Emails are part of the service and users use them for later reference. One example is the messages sent by online ticket reservation systems.
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Lufthansa, the airline, sends confirmation emails that are almost worthless, just because a little detail. The message itself, the characters on it, doesn’t deliver important information for the user. On the other side, the important information is on a PDF document that can not be scanned by most email clients.
That means that emails will be very difficult to find once they are archived. The email subject doesn’t help either. A better approach would be to put the important information on top of the email body and subject! See how other airline is doing it better, read the article here.
Popularity: 20% [?]
Usability, interaction and web design blog with website and design pattern reviews. Design vs Art is a web design agency and this blog is written by Alexis Brion, a freelancer interaction designer.
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