Driving users to full stories and content could not be that easy. What news sites do is to present headlines with some more lines of the article. This usually works fine, for example the New York Times use a good design: picture, plus headline, plus blurb.

But sometimes some content like pictures and video don’t have a proper text description to fish users. Of course, the image itself is a hook but if you add some descriptions to your media content in you web interface users will feel more attractive to click and go farther into your website. Here a bad design example, Yahoo! is missing the hook.

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