“This mayor effort is only possible because of the incrideble collaboration between Jony, and his amazing design team, and Craig, and his incredible engineering team.”
Three strong trends were seen during UX Lx 2013 in Lisbon:
Luke Wroblewski was doing a great job convincing the audience that companies and designers must invest stronger in mobile. He explained how the share of mobile operating systems in personal computing is growing, why mobile is a complete new medium and how PayPal, Fab, The Financial Times and Flipboard are terribly successful with their mobile offers. Luke’s presentation Mobile to the Future
Some say that the devil is in the details, Dan Saffer says the opposite. How notifications are shown and how a loading message is displayed? How you set an alarm? All these little moments and interactions give products personality and are perceived by users with delight. Dan’s presentation write-up Microinteraction: Design with Details
Aarron Walter showed why products that have a personality and delight with emotion are more successful than others. Why humans remember emotions? Arron told why stories are important, the need to be personal and the effect aesthetics have on usability. More on Aarron’s talk Designing for Emotion
I found that having these principles in mind at the moment of creating a new design comes very handy.
I don’t want to duplicate even more content, you can find the full explanation to each point on Quora.