Should design speak the language of business or should business speak the language of design? It doesn’t matter, The Lean Startup, written by Eric Ries, translates design into business language and help designers evangelize UX across companies.
The Lean Startup is putting together (not inventing) well-known UX design practices like:
- User observation,
- More ethnography,
- User tests,
- User Interviews,
- Rapid iteration and
- Prototyping
Eric Ries put all those concepts into a book full of business buzz words to bring the UX practice to managers. You will find “eliminate uncertainty”, “work smarter”, “validate” and “minimum viable product.” This is what managers need to read, not mystic words like “ethnography.”
Some designers have been complaining on Twitter, saying that Mr. Ries is “stealing” our concepts to sell them as a new movement. Well, let me tell you, he is actually doing us a favor.
The wording doesn’t matter, just go buy the book and give it to top managers. Eric explains in a very appealing way why every company, an specially startups, should use all those techniques user experience designers have being taking into practice for years.
The Lean Startup will help you spread the UX message.