Designing applications for Internet-Enabled TVs is much different than designing for the desktop or mobile web. Here I explain the process we used at ConTV to design LIVO, a video on demand service.
What is LIVO?
LIVO is an application that runs -so far- on Samsung TVs. Users can install the application for free directly from their TV using the Samusng App store. LIVO provides an interface to browse and play video on demand from different partners offering different shows.
We wanted to design a great application, something easy and fun to use. On the way we found several problems:
We decided we had to know more about how people use TVs at home, so we organized interviews with target users. We talked to them and made a lot of questions in order to discover how they choose shows, how they share what they see, their motivations and general behavior around the TV. With all the information we created personas that proved to be extremely valuable during the first part of the design process.
After a strategy session supported by the user research we decided which features this video on demand service should provide to satisfy the target users. These are the mean aspects from the LIVO app: