Now a days, more than before, customers are getting in contact with products and services providing a real good user experience. Customers of these know now that good experiences are possible and their exigencies are becoming higher and higher. There is no way back, offering bad interactions to your product will make users angry.
I would like to give you some examples of successful products and services that are changing the way customers think:
Flickr
Flickr Homepage
When Flickr started it showed users that storing and sharing pictures online in a clean an easy way was possible. Flickr takes detailed care of their interface and provides an overall good experience.
Amazon
Product description page on Amazon
Is there any doubt that Amazon provides the best shopping experience of the web? A functional and fast website makes customers’ life easier. The ones used to this interface will require the same from competitors.
Mac, iPhone and iPad
Apple iPad with touch screen
This is a recurrent but important example, specially if you are producing software. Apple taught consumers that they should be taking care of their personal stuff and not of their computers. People are paying a premium price for their Macs, iPhones, iPads and iPods because they know they are reliable and they can do stuff faster, thanks to a superior interface.
Why is it Facebook the undeniable number one social network that is being used even by 70 years old ladies? Facebook has a team of more than 30 interaction/user experience designers taking care of the interface. It’s clear that Facebook is very user centered and its interface is easy to use for everybody. The masses know that good interfaces are a reality.
