Buttons are buttons, wheels are not wheels

Doing research on camera user interfaces and design, we discovered a design problem present in an embarrassing amount of digital cameras: wheels that not behave like wheels.

Back side of a typical digital camera. In this case the Canon Digital IXUS 80

Back side of a typical digital camera. In this case the Canon Digital IXUS 80.

What you see in the picture above these lines is a  typical digital camera. Last week we went to a huge store to check camera models and we found out that many of them use the following wheel design:

Typical digital camera wheel.

Typical digital camera wheel.

The problem with this design is that the wheel does not behave like a wheel, meaning that it can not be rotated in any direction. In most cases, we saw that wheels were actually 4 buttons put together. Even worse, those buttons usually had totally different functions.

A test with users

During our user research finished recently, we tested several cameras (digital and not) with some users. Basically, we gave them different cameras to try and we observed them playing around. Most of the users were not expert in the use of cameras, what we could call “standard user” for these cameras (not professional).

For the digital cameras, almost all users tried to navigate through the user interface displayed on the screen trying to turn the wheel. Some never noticed that they could actually press the fictitious wheel.

This is the users’ voice: something that looks like a wheel must behave like a wheel, not like a button.

The plastic bags battle

It is already 10 years since I first saw recycled and reusable bags in a supermarket. You buy them for a reasonable price (say, up to 0.50 €), you can use them for a long time and when they break you can exchange them for a new one with no additional cost. A good deal, I would say. But it is 10 years now and we still have an awful lot of plastic bags choking our environment.

plastic_bags_arbel_egger

Picture from Arbel Egger

One of the reasons is that many shops still offer the “normal” one-use bags for free parallel to the recycled ones, so many people save the penny. Many of the customers that do care and buy the recycled bag regularly forget to bring it to the shop, and when they have a collection of 10 recycled bags at home they just don’t care anymore and take the ones that are for free.

Many shops don’t even have the alternative and provide only one-use bags. In fact, my experience shows that in small stores a little conflict takes place when I try to explain to the person behind the counter that I don’t need a bag.

Some people have been thinking about this and have taken action to fight the plastic bag problem:

Compostable plastic bags

You have probably heard about these already but they are now spreading fast in the market. Spain is the first plastic bag producer in Europe and it will forbid non biodegradable plastic bags by 2010, so the whole industry is rushing to adapt to the new situation.

ecovio_aldi_compostable_bag

Aldi compostable bag. Picture from BASF

Aldi Süd, a German Supermarket offers now reusable compostable plastic bags. Alternative to these they offer recycled plastic bags, which cost a quarter of the compostable ones. Still, it is a start. Interesting about this bag in particular is the material it is composed of. “Ecovio” is a blend between a biopolymer made of corn starch and a polymer made petrol. The petrol polymer fraction has been processed so that it is in fact compostable. Petrol made biodegradable, not bad, uh?

Tassenbol

This is my favourite aproach so far to tacle the problem. I first saw it in a supermarket in Amsterdam and found it fabulous. It is just a bowl where customers put the bags they don’t need anymore and where they take them when they need some. Simple, effective.

tassenbol_bagglobesome fictitious examples of tassenbol possibilities. Picture from Tassenbol

The only real drawback I found is, that corporate image issues could interfere with the concept. Including a tassenbol in a shop implies promoting that customers leave the shop wearing any brand in their bags, including those of the competition. After researching a little bit I surprisingly found out that many supermarkets in the Netherlands have already the tassenbol in their subsidiaries, so they must have found enough advantages in it to compensate. Lets hope shops in the rest of the world join!

An industry needs a redesign: the publishing business

Design vs Art is following very close the developments on the electronic paper (epaper) industry. We think it is a great technology that is about to explode. Specially ebook readers could be the next big thing. Epaper is making the revolution that will change everything unstoppable. For that reason, the publishing industry needs a redesign.

After hearing about the Amazon-George Orwell incident (article on the New York Times), I decided to try to buy Orwell’s Animal Farm ebook in its original language and to write down on my Moleskine details about that experience. From the beginning the task was set to be difficult; I had an Amazon Kindle and I live in Germany, meaning that I can not buy ebooks at the Amazon/Kindle store.




The above described exercise took me to the following impressions:

Amazon would not sell me the ebook with a European credit card, so I went to Mobipocket.com and bought the digital version of Animal Farm. The Mobipocket software does not work on Apple Macs so I directly downloaded the book and send it to the Kindle using Calibre, an ebook management software. I tried to open the ebook and I got a disgusting message saying that the file was protected and could not be displayed in an unregistered device. Of course, I didn’t know that I could not register a Kindle on Mobipocket.

In case I was not clear enough, I would like to say again that I paid for the book I was trying to open. The whole user experience was totally frustrating.

You are not allowed to read this ebook on this unregistered device.

You are not allowed to read this ebook on this unregistered device.




What I discovered while looking for ebooks is that copyright laws are actually preventing publishers to make more money. Many ebooks are available only for some countries; if the user is connecting from another place she might not be allowed to buy and download the book. That’s a model that used to work fine in the past, but the future is digital and people want to buy from different resources.

For copyright reasons you can not buy this ebook from your country.

For copyright reasons you can not buy this ebook from your country.




I tried to find Animal Farm in a German ebook store but I found only the German version of it. I wanted to buy the book in English language but it was not available. A lot of people love reading books in different languages, if this kind of restrictions continue customers will lose, students will lose, publishers will lose.

Even worse, somebody could eventually decide which version of a book a whole nation should read. This is something that might be already happening somewhere in the world, but readers have the chance to travel, buy books somewhere else and smuggle them if necessary; something that is not going to be possible in a digital publishing industry controlled but old copyright laws.

You have to use our German store, buy the German version of this ebook.

You have to use our German store, buy the German version of this ebook.




In a completely digital publishing industry the control over what people should read could be managed in an easier way. Amazon showed its customers how dangerous its proposed design is. I am not blaming neither Amazon nor publishers. But what if an untrustworthy government buys a piece of Amazon and controls what Kindle users read? A book could be deleted or a paragraph could be changed to benefit somebody. Recently, Barnes & Noble announced it would team up with Plastic Logic to mimic the Kindle experience, enforcing a trend started by Amazon but that could (actually, hopefully) fail.

Yes, the user experience of buying an ebook at Amazon and have it delivered to a Kindle is great. Everybody loves that. But I have also read comments on forums from panicking customers promising not to activate their Kindle wireless feature anymore, worrying that the ebooks they bought in the past could disappear. The user experience is broken, the system is not trusty anymore.

Delete that ebook from all the devices in this country.

Delete that ebook from all the devices in this country.




We have to help the publishing industry to survive. We should pay for our music and for our books. Publishers are in  disadvantage in comparison to the music industry, they can not make money selling concert tickets. But illegal copies of books are already there and they will be there for ever, it can not be stopped. It is also impossible to stop the ebook reader revolution.

I looked for the electronic version of Animal Farm on a torrent search engine. The book was there. I could have downloaded it for free in a few seconds. It could have been so easy…

I have to say this again: I tried to get a legal copy of the book. I actually paid for the book, but I was not allowed to read it on my device.

To download an ebook illegally is already easier than buying it.

To download an ebook illegally is already easier than buying it.




The publishing business needs a redesign in order to keep making money and to sponsor writers. The danger is big but the future could also be brighter for publishers. This new technology offers the possibility of a better, faster, cost-effective distribution system. They only have to make it happen before someone else do it for them, sooner or later.

Article by Alexis Brion.