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Telephone design for elderly people

Designing for the elderly could be considered as a hard task. Designers are usually not elderly and knowing how a product would be perceived could be considered a not so easy task. But the results of such a task could be highly rewarding as they directly impact on somebody’s life quality. Even more, usually designing for the elderly means designing for everyone. I show here some products designed keeping in mind the needs of the elderly.

Elderly person talking on the phone

Elderly person talking on the phone. Picture by Deutsche Telekom.

Telephones are always a problem

Elderly people seem to be perfect victims for most home telephones and cellphones. They are difficult to use and they offer a lot of functions that many don’t understand how to find. But telephones are devices with a lot of importance to people, specially during emergencies.

Some companies have been designing telephones for the elderly, for example Doro. Big buttons and limited functions make the following phone a hit for those looking for simplicity. I find the possibility of writing the names on the same phone a great improvement for the older ones.

Doro phone for the elderly.

Doro phone for the elderly. Picture by Doro.

Digital menus

Navigating through menus on a tiny screen is a problem for a lot of people. Many get lost and don’t understand how to select, scroll or go back to the beginning. Interaction designers at Emporia, like at Doro, have been having this in mind and add a memory help notebook directly on the phone. Note that the notebook is all the time facing the user (and not in the back of the headset like in many home phones).

Emporia Time phone for the elderly

Emporia Time phone for the elderly. Picture by Emporia.

Functionality over style?

Designs for the elderly tend to be ugly: huge buttons, huge letters on a huge screen and terrible colors. But designing for the elderly is designing for all and if the designer is able to produce something appealing to everybody the product could be probably sold to a larger number of people.

The Deutsche Telekom released a home telephone that was initially thought to target the elderly. Not surprisingly a lot of young families are buying the phone. It has big numbers but they still look nice, it has fast dialing buttons and a paper notebook on the charging base.

Again, less digital menus

Something that people are requesting is to have more physical buttons. The Deutsche Telekom placed the answering machine controls on the charging station to make the listening of new messages easier.

Sinus A210 phone designed for the elderly and everybody. Picture be Deutsche Telekom.

Sinus A210 phone designed for the elderly and everybody. Picture be Deutsche Telekom.

That need for adding features

This telephone is including a flashlight and a radio, each function with its own button. Design research might have been revealed that those are important features for elderly people. But they also seem to be there just because it was possible to add something else. A dedicated button for a radio, do we really need that on a cell phone? Is that going to improve the user experience?

Doro phone with radio. Picture by Doro.

Doro phone with radio. Picture by Doro.

Categories: Buttons, Good Design, Mobile, Product Design, Usability, User Experience.

Comment Feed

7 Responses

  1. Here in the states, Samsung advertises the Jitterbug phone.
    http://www.jitterbug.com/

    Neal NomlasJuly 29, 2009 @ 5:12 pm
  2. The most severe problem that I have encountered is the “hang up button”. 100% of my test sample (in fact one 85 year old lady) forgets to press the red button after a call. Calling her the next time just gives the busy tone. Sure, hanging up the receiver was sufficient during her entire life time.
    Hence I am happy that I found a phone today, that hangs up automatically when the other side finishes the call.
    _Matthias

  3. These phones are amazing! I think they are extremely useful and I really hope they sell well. However, in my opinion, the problem is not so much with usability of technology, but with getting the knowledge of ‘what technology can do’ out there to the public (seniors).

    I am finding a similar issue exists with my software “Big Buttons”, which converts computers into senior-friendly zones. It’s available for free download, but letting people know that this free service for seniors exists is extremely difficult and time consuming! I just wish young people would take more responsibilities for seniors and show them the ropes regarding phones and computers etc.

    Anyway, thanks for this article and I will post a link on my site (bigbuttons.com.au)!

  4. Hi Ben,

    What I lernt from interviews to elderly people is that younger generations (e.g. grandchildren) influence a lot the elderly at the moment of making a technology buy. Maybe your marketing efforts should target the younger ones too.

    Thanks for the comments,

    Alex

  5. Alex, that’s a great point.

    I have considered it, and bought the domain “getgrannyonline.com”… but what to do from here is going to take some serious work clearly! I have found it’s very easy to bring Big Buttons to the attention of seniors and organisations focused on caring for the elderly, but to grab and maintain the attention of young people is another story entirely.

    But I couldn’t agree more with what you’ve said – I will let you know if I come up with anything youth-marketing-wise!

    Ben

  6. Tout simplement magnifique.
    Le design et le concept sont très réussis.
    bravo encore pour cet article.



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