In the last years there have been a lot of buzz around the electronic paper technology (or epaper, for short), specially after the introduction of the Amazon Kindle. At Design vs Art our motivation for our last project was the fact that, aside from ebook readers, not many devices have been presented using the epaper technology.

In order to discover opportunities we went through a whole design process: defining the problem to solve or motivation, looking for a strategy, ideation, prototyping and explaining the idea.

For us one of the most important features about the epaper technology is the possibility of creating a whole system around the device. Data on the display could come from different sources and the epaper device could communicate to a variety of other devices and to gather information from its environment creating a whole information ecosystem.

Once we decided to develop an advertising system, it was clear for us that we would need more than a device if we wanted a good user experience; so we designed epaper billboards and a whole information system including the necessary interfaces to manage it.

We also imagined the way the user would intereact with the billboard and how the service could add value to customers.

Of course traditional paper billboards already work in a system; but the digital nature of the electronic paper could revolutionize the business.

At Design vs Art we do product ideation and concept design, starting with a motivation and following a whole creative and design process.

If you are thinking of a new product or service focused on users or if you are interested in any of our concepts you might want to contact us. Here is our contact information.