The new TV spot of the Deutsche Telekom was filmed right at the streets without actors and creating a cheerful environment.

Producers of the spot threw "roses" from the ceilings of Buenos Aires, on people, and they started filming everyone and getting all those faces of surprise.

This is a technique that could be used for prototyping and product test. How to know how the user will react? How to capture the unique moment a real experience could offer? Well, just creating it.