User Experience of the Everyday Life: The Washing Machine

For the first time in a long time I found myself alone in my apartment for an entire weekend. Usually I’m not the one doing the laundry but this time I had to. We have a super cool washing and drying machine that it’s almost imposible to use without a manual!

Cultural issues should be usually telling us how to operate something or how to behave in different situations. The problem with new machines like my washing machine is that there is no accepted conventions for dealing with them. Looking at it, there is no clear way to know what is controlling which function, all the bottoms and knobs are placed together without an apparent relation among them. 

Where to act? Humans expect to find signals for the correct operation. The logic should tells us a lot but in this case that is not happening. I thought, first I want to wash, later to dry, so I was expecting the first knob to control the washing and the second or third the drying. It was actually the other way round.  

How to act? After a long time analyzing the symbols flying around the knobs I assumed that the last big knob was there to control the washing part. The problem then was how to operate the thing. Is it something telling me not to wash my pullover at 60 degrees (celsius)? Why there are 22 different options?

At the end I was not able to dry my clothes, I couldn’t figure out how to operate the thing. 

I don’t think users care much about usability at the moment of buying washing machines or other products, but this behaviour could be changing. Many products are successful just because they are well designed, they care about the experience the user is getting and they are just easy to use. This applies to electronics, websites, services and many other things. 

Making things difficult to use is going to make your brand, service or product less trusty and it might end up affecting sales. My washing machine has lots of options, still my girlfriend washes by hand the clothes she likes the most because she doesn’t trust the [expensive] machine. So, was it good to put so many options? Why not testing with users? Am I gonna buy the same brand in the future?