Design vs Art Blog

Recently I bought a phone for my dad. Trying to teach him how to use it I realized how clumsy the interface was. Telling you the model or brand is worthless, almost every cell phone out there seems to be designed for people that like to invest a lot of time trying to discover features.

Some of the phones I tried at the shop made me think that some companies just put all the features possible into the smallest device possible without any usability test.

Is this the future?

A cell phone without zero… users don’t need that one, right?

Popularity: 29% [?]

Do you deliver information to users per email? If so, try to:

Send users information that is relevant to them

Designing a newsletter that is "usable" is not an easy task but benefits could be huge: more visits and sales could be reached through good newsletter usability and marketing. Let me show you the iTunes Store "alert me" newsletter example:

The iTunes Store Newsletter

On March 13th I was criticizing Apple for sending me advertisement of an old album that I have and I listen to very often. I was wondering why they were bothering me offering an album that I already have?

 The Newsletter Now: Björk

 Yesterday I received a new iTunes Newsletter recommending me albums of my favorite artist: Björk. There are 2 important things here:

- iTunes knows that Björk is my favorite artist and sends me album recommendations of her,

- iTunes recommends me Björk albums that I don’t have (yet!)

Lesson

Send users information only when this is relevant to them. Recommend only products they might like to buy and they will happily click.

Popularity: 42% [?]