Caring About Users Sell: The Björk Case
Do you deliver information to users per email? If so, try to:
Send users information that is relevant to them
Designing a newsletter that is "usable" is not an easy task but benefits could be huge: more visits and sales could be reached through good newsletter usability and marketing. Let me show you the iTunes Store "alert me" newsletter example:
The iTunes Store Newsletter
On March 13th I was criticizing Apple for sending me advertisement of an old album that I have and I listen to very often. I was wondering why they were bothering me offering an album that I already have?
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The Newsletter Now: Björk
Yesterday I received a new iTunes Newsletter recommending me albums of my favorite artist: Björk. There are 2 important things here:
- iTunes knows that Björk is my favorite artist and sends me album recommendations of her,
- iTunes recommends me Björk albums that I don’t have (yet!)
Lesson
Send users information only when this is relevant to them. Recommend only products they might like to buy and they will happily click.
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Popularity: 42% [?]
I agree with the fact that news letters are one of the important marketing technique. But if you can incorporate the new web 2.0 design concepts then I’m sure this newsletter will be categorized among the branded ones. To get a good idea about web 2.0 design concepts you can refer my blog.
http://greenlemon.in/blog/viewpost/83