A small change could improve a website usability a lot. Sometimes, that could also drive a lot a traffic to it. I have a clear example about that. These are the Design vs Art Blog feed subscription stats:
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Reading the graphic it is possible to deduce the following:
1 After an initial flat phase I changed the position of the "Feeds" logo from the bottom of the website to the top. The resulting effect was the first big jump in subscriptions (around 300% in less than a month).
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2 After a second "flatish" short period (second, bigger bubble on image 1) I added some instructions to the RSS Feed logo: "Subscribe to Feed, get every week fresh articles"
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Lesson
A Put the tools the people need and you want to promote in a prominent position, do not assume that users will look for them.
B Tell users what you are actually offering, do not rely on images and icons. Telling people that the Design vs Art Blog is updated every week is encouraging them to subscribe.
C This tips have a marketing impact but they could be applied to everything that is on a website, potentially improving usability with a few changes.
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