Design vs Art Blog

A small change could improve a website usability a lot. Sometimes, that could also drive a lot a traffic to it. I have a clear example about that. These are the Design vs Art Blog feed subscription stats:

Reading the graphic it is possible to deduce the following:

1 After an initial flat phase I changed the position of the "Feeds" logo from the bottom of the website to the top. The resulting effect was the first big jump in subscriptions (around 300% in less than a month).

2 After a second "flatish" short period (second, bigger bubble on image 1) I added some instructions to the RSS Feed logo: "Subscribe to Feed, get every week fresh articles"

Lesson

A Put the tools the people need and you want to promote in a prominent position, do not assume that users will look for them.

B Tell users what you are actually offering, do not rely on images and icons. Telling people that the Design vs Art Blog is updated every week is encouraging them to subscribe.

C This tips have a marketing impact but they could be applied to everything that is on a website, potentially improving usability with a few changes.      

Popularity: 90% [?]

Installing the new Firefox 3 was an easy task. The browser seems to work, on a Mac, better than the previous version. Although that, Firefox still has some usability issues. I don’t want to make a complete review but I would like to highlight the first issue I noticed: using the default skin, the tabs are upside down and not linked to the page they refer.

Tabs should be attached to pages. This is not a new idea, as you can see on the picture tabs has been used in this way for ages. When I have doubts about a new design I tend to look for ideas in the real world…

The Firefox 3 Approach

I think that Mozilla was just trying to copy the Apple Safari look without thinking if the Apple solution was perfect. In my opinion this tab design is not going to be a problem at all for old users. On the other side it could be troublesome for inexperienced ones: They just don’t notice that those are tabs.

Tabs are hanging from the Bookmarks Toolbar:

Changing tabs:

Tabs should be linked to the page, not to the menu. A simple mental model…

Popularity: 84% [?]