Designing White Spaces, A Usability Issue

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  • http://anthonyshort.com.au Anthony Short

    Very true. I wouldn’t blame the designer of those overcrowded sites – it’s just the result of the client/company/marketing team getting too much say in the final design.

    Whitespace is probably one of the better things designers have taken from the “Web 2.0″ trend over the past few years.

  • http://stever.ca Stever

    Now the Amazon example may just be an exception to the rule. Possibly.

    They have so much brand recognition that people know what the site is about before they even land there. Even most first time users will have heard of Amazon and know its a massive shopping site. So they may just be willing to take the extra time to look around and see whats on the page.

    Also considering they were a leader in using tabbed navigation I’m sure they do a fair bit of usability testing as well as conversion testing after launching new design layouts. Considering their traffic levels they could have reasonable results within days of making a change.

    But of course they would NOT be looking for the optimum in usability but the best compromise between usability and revenue generation, being a big publicly traded corporation and all where profits come before users. ;)

    But those are just thoughts off the top of my head. I could be wrong.