Google Analytics Benchmarking: Information Party

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  • http://www.ampjuke.org Michael

    Well, – I liked the old interface, and might have to look a little closer at the new benchmarking functionality (just tried it a couple of times to see what it was like).

    Just like you wrote in the headline Google Analytics is really becoming an “information party” (or: “overload”), with very much (and detailed!) information available just a few clicks away.

    On an overall level I’m very happy with Google Analytics.
    A long time ago I started to focus on _key_ metrics when using GA, – but it’s still nice to be able to say “Wait – there’s more…” if I want to go beyond the key indicators.

    //Michael.