Internationalization Improves Usability And Brings Visits
Internationalization is part of a website`s usability. It means not only to make a website available in other languages but also to provide local content and support for local currency, measures and other settings.
Users like websites in their own language and that could be translated into more visits. For example, in a conference in Germany I learned that Germans are not very interested on trying websites in foreign languages, and that’s although most Germans speak good English. I think this happens almost everywhere in the world.
Specially Europeans have been very fast in making their platforms available in different languages. An example of improving competitiveness through usability could be seen on family tree websites.
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Geni is a great website but it’s only available in English language. On the other hand, Verwandt.de, the German "copy" has been fast making the website available in different languages. For this reason, Verwandt is growing faster in Europe and Latin America.
Verwandt has done a good internationalization work, they have also changed the name to meet local language. For example, "It’s our tree" in English and "Mi parentela" in Spanish.
Popularity: 5% [?]
