Monthly Archives: January 2008

Designing Product Description Pages That Sell

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Product recommendation is one of the ways of showing how usability practices can increase online sales. Making your users’ life easier will improve the whole shopping experience and will make buying fun!

"Design your product description page including related products…"

Make shopping easy and people will buy more. Design your product description page including related products that customers might like to buy.

Abercrombie & Fitch Product Description Page

 

A good design example is the Abercrombie & Fitch website, is you are looking for shorts it will show you a shirt and shoes to combine them with on the "Complete The Look" section.

Making this kind of integration takes time as it requires to internally link products, but all this effort could be extremely rewarding. Read other Design vs Art articles about Compulsive Shopping and Product Recommendations.

Site Branding Usability Increase Visits, Examples

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Improving your website branding could increase the time visitors stay. Many users get into a page and if they don’t easily notice what the website is for, they leave, forever.

 

"To be effective, a tagline should be clear and exact…"

One way of showing what your site is for is adding a tagline to your logo design. A tagline is the word of phrase usually written below a logo. To be effective, a tagline should be clear and exact, without fancy wording.

Kohls.com "expect great things" does not tell anything. In this case the tagline is totally useless.

 

Kohls.com Logo Tagline

 

Lowe’s "Let’s Build Something Together" is a better usability approach, but users still have to think a little bit to know what Lowe’s is selling.

Lowe's Logo Tagline

 

Thottbot "World of Warcraft Database" is an excellent tagline example that tells users straight away but the site is for.

 

Thottbot Logo Tagline