Designing a Product Description Page For Your Customers
Each part of a website should be designed to target the biggest group of users. Of course, this includes the product description page, the page that actually shows the product.
"Think what’s important for your users and design for their needs…"
Are your customers interested in details? design? colors available, or price? Think what’s important for your users and design for their needs.
I have two clear examples. The first one, Dell’s product description page is perfectly designed for their target customers. They emphasized on technical features and price. The user experience of buying a Dell laptop is the same as the one of buying a screwdriver.
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On the other side, Apple’s product description page was designed thinking on what is possible to do with the computer and design, not giving too many technical details (although they are also available). Apple, like Dell, designed for their customers’ interests. Read here other Design vs Art articles about Online Shopping.
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