Comments on: About Us Pages Designs To Target Customers http://www.designvsart.com/blog/2008/01/29/about-us-pages-designs-to-target-customers/ The ultimate blog to Design vs Art Thu, 21 Aug 2008 18:53:42 +0000 http://wordpress.org/?v=2.2.2 By: Alexis Brion http://www.designvsart.com/blog/2008/01/29/about-us-pages-designs-to-target-customers/#comment-2139 Alexis Brion Wed, 30 Jan 2008 18:34:46 +0000 http://www.designvsart.com/blog/2008/01/29/about-us-pages-designs-to-target-customers/#comment-2139 Anne, Charlotte, thanks a lot for your valuable comments! Anne, Charlotte, thanks a lot for your valuable comments!

]]> By: Charlotte Riley http://www.designvsart.com/blog/2008/01/29/about-us-pages-designs-to-target-customers/#comment-2138 Charlotte Riley Wed, 30 Jan 2008 18:29:04 +0000 http://www.designvsart.com/blog/2008/01/29/about-us-pages-designs-to-target-customers/#comment-2138 For me, the Macy example seems like an extra click. I'd rather see an "About Us" blurb on the About Us page in addition to the links. Very good point about the consistency of navigation names and page titles - many sites overlook this. Consistency of site (nav, colours, etc.) is a great way to build trust and credibility. Despite our slight disagreement in opinion about this particular case (Macy's) I really enjoy reading your blog - I always learn something new! For me, the Macy example seems like an extra click. I’d rather see an “About Us” blurb on the About Us page in addition to the links.

Very good point about the consistency of navigation names and page titles - many sites overlook this. Consistency of site (nav, colours, etc.) is a great way to build trust and credibility.

Despite our slight disagreement in opinion about this particular case (Macy’s) I really enjoy reading your blog - I always learn something new!

]]> By: Anne Stewart http://www.designvsart.com/blog/2008/01/29/about-us-pages-designs-to-target-customers/#comment-2115 Anne Stewart Tue, 29 Jan 2008 21:50:15 +0000 http://www.designvsart.com/blog/2008/01/29/about-us-pages-designs-to-target-customers/#comment-2115 Clarity and functionality are important, but I think it's also nice to add a little touch of personality to an About Us page, especially if you're strictly an online presence. There's no reason to adhere to standards of rigid formality, and by adding something that reveals your business's humor or warmth, you invite the reader into an emotional investment, thereby making a personal connection that will hopefully stick. Clarity and functionality are important, but I think it’s also nice to add a little touch of personality to an About Us page, especially if you’re strictly an online presence. There’s no reason to adhere to standards of rigid formality, and by adding something that reveals your business’s humor or warmth, you invite the reader into an emotional investment, thereby making a personal connection that will hopefully stick.

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