Ha! I misread the title of this post, I thought it said “Designing Product Descriptions That Sell” which I think would have been much more valuable than just product page designs alone. Don’t get me wrong, the page design and upselling relevant products is important but the description matched with the right photos sells a product, not the layout.

Craigslist is a good example. I’ve sold several things there and you have zero control over page “design”. All I had to work with were the photos (linked from another server) and my item description. All items sold in less than 1 day. What this illustrates is, showing the customer what they want to know sells the product. But a great layout DOES increase the site’s professional and “i can trust these guys” feeling so this post certainly strengthens that point.