Product recommendation is one of the ways of showing how usability practices can increase online sales. Making your users’ life easier will improve the whole shopping experience and will make buying fun!
"Design your product description page including related products…"
Make shopping easy and people will buy more. Design your product description page including related products that customers might like to buy.
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A good design example is the Abercrombie & Fitch website, is you are looking for shorts it will show you a shirt and shoes to combine them with on the "Complete The Look" section.
Making this kind of integration takes time as it requires to internally link products, but all this effort could be extremely rewarding. Read other Design vs Art articles about Compulsive Shopping and Product Recommendations.
Ha! I misread the title of this post, I thought it said “Designing Product Descriptions That Sell” which I think would have been much more valuable than just product page designs alone. Don’t get me wrong, the page design and upselling relevant products is important but the description matched with the right photos sells a product, not the layout.
Craigslist is a good example. I’ve sold several things there and you have zero control over page “design”. All I had to work with were the photos (linked from another server) and my item description. All items sold in less than 1 day. What this illustrates is, showing the customer what they want to know sells the product. But a great layout DOES increase the site’s professional and “i can trust these guys” feeling so this post certainly strengthens that point.
Hi Aaron,
Much of what you say is true. My post was more about one of the things to keep in mind when designing product description pages: to show related products.
Thanks a lot for your great comment!
Alex