Improving your website branding could increase the time visitors stay. Many users get into a page and if they don’t easily notice what the website is for, they leave, forever.
"To be effective, a tagline should be clear and exact…"
One way of showing what your site is for is adding a tagline to your logo design. A tagline is the word of phrase usually written below a logo. To be effective, a tagline should be clear and exact, without fancy wording.
Kohls.com "expect great things" does not tell anything. In this case the tagline is totally useless.
Lowe’s "Let’s Build Something Together" is a better usability approach, but users still have to think a little bit to know what Lowe’s is selling.
Thottbot "World of Warcraft Database" is an excellent tagline example that tells users straight away but the site is for.