Checkout Process Design Without Registering Improves Usability
Let users buy at your site without registering and the whole user experience will be improved. Sometimes users think they are not going to buy again at one particular site and that’s why they don’t register, but at the end if the experience is successful they might come back.
"Let users buy at your website without registering…"
Do it the other way round. Let users buy easily and make the whole checkout process simple. Then, at the end give the possibility to save all that information they’ve already entered with a password.
It’s doing the same, but in a nice way, users won’t feel they are going through a horrible registration process.
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That’s what Amazon is doing (more or less, it’s not perfect either). At the beginning they just ask for an email and they ask the user for a password at the very end. This could be improved asking for both the email and the password at the end, then at the beginning they could place a "buy without register" option and many customers would be happier.
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