Making links obvious will drive users through your website. It’s very important to make links look like links. Here there is a website example:

The above screen shot was taken from the Azalea Bed & Breakfast website, there you can see three different typography styles, the normal one, bold and brown. Would you tell me which one is a link? The answer is: none! Even worse, real links do not look like real links:

I can imagine users trying to click on the brown or bold words without getting any reaction from the website. This usability topic could be more important than most of the people think, users might wait for the site but if they don’t see that something happens they might think that the site does not work. And they leave.

Try not to play much with colors on your links, if possible, make them blue and underlined.