Good Design, Interfaces, Online Retailers, Online Shopping, Pop-ups, Usability, Visually Impaired

How to Place Product Pictures Without Pop-Ups

Tesco, the British retailer, developed a nice solution to show users product pictures avoiding the use of pop-up windows.

Tesco Homepage Screenshot 20071212

Pop-up windows are a big usability issue, they confuse users and they negatively affects impaired people. Think that some people just don’t notice the pop-up windows, some close them straight away and some don’t know how to close them.

Tesco placed a “View more images” link on the product description, when clicked, the user is taken to the pictures page.

Tesco Product Description 20071212

Then, in the pictures page they placed a very visible “Back to product” link. I think this solution is a very good one and help users easily navigate pictures. This is a nice usability pattern to keep in mind.

Product Pictures 20071212

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2 thoughts on “How to Place Product Pictures Without Pop-Ups

  1. Pingback: Design vs Art Blog » Pop-ups Are Bad For Usability, Example

  2. Pingback: Bloggers Digest - 12/14/2007 - Get Elastic Ecommerce Blog

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