How to Place Product Pictures Without Pop-Ups

Tesco, the British retailer, developed a nice solution to show users product pictures avoiding the use of pop-up windows.

Tesco Homepage Screenshot 20071212

Pop-up windows are a big usability issue, they confuse users and they negatively affects impaired people. Think that some people just don’t notice the pop-up windows, some close them straight away and some don’t know how to close them.

Tesco placed a “View more images” link on the product description, when clicked, the user is taken to the pictures page.

Tesco Product Description 20071212

Then, in the pictures page they placed a very visible “Back to product” link. I think this solution is a very good one and help users easily navigate pictures. This is a nice usability pattern to keep in mind.

Product Pictures 20071212

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2 comments:

  1.  

    […] you have to use pop-ups, but try to avoid them if you can. On yesterday’s article you can see how this could have been avoided by Amazon. Share This on Social Bookmarking . […]

     
  2. Bloggers Digest - 12/14/2007 - Get Elastic Ecommerce Blog (Pingback), 14. December 2007, 20:44
     

    […] Alexis Brion shares how Amazon’s pop-up product pictures are poor usability, and how Tesco shows us a better way. […]

     

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