Your icons might not mean the same to users as to you. Try to make clear icons and do not hide menus behind obscure buttons.
As I heard from Snooth I visit the website and was looking for that “social” feature.

I decided to click on the “plus” icon below the wine name. Then I discovered a very obscure menu with items like “Suggest a missing vintage” and “Report an error”. If any of these options are part of the functionalities offered by the site, why are they so hidden? How can users guess what’s behind that icon? Please, try to avoid making users to click without reason.

.