Karmaloop is a nice web shop for young people, they have great stuff. Unfortunately their site has some usability flaws.
Not providing a proper description of the products is not a good thing. In this example, the only information about the product are the title and the pictures, nothing more.
Give users a good description of your products and take advantage of the new internet. Develop modern interfaces, give users the possibility of making comments about your products and gain credibility.
.
I had mentioned this in a comment for another post here “Designing Product Description Pages That Sell”. In that comment I felt there wasn’t any emphasis on the product description itself. Finding this post about the actual product descriptions, I feel that this too is lacking because it points out the importance of a good, detailed product description but gives no example of a good one, only a bad one.
Please re-visit this article and provide one or two examples of a well written product description.
This kind of information can be invaluable to many designers as we are sometimes required to write copy for a website, catalog or advertisement. Many designers are not well versed in how to write effective marketing copy, which is a skill they need to promote themselves, not just a client’s product or service.
Hi Aaron,
Again, much of what you say is true. Although, I have to say pretty much the same as for the other comment you have done, my post was only about one of the things to keep in mind when designing product description pages. In my blog, I published only short stories.
Thanks a lot for your great comment!
Alex
[...] out these blog posts: Online Customer Confidence Plummeting, Practices You Should Follow & Good Descriptions Help Customer Confidence Happy reading everyone! Did you find this post useful? If so and you would like to keep [...]