Design for Online Compulsive Shopping
Compulsive shopping could be recognise as an addiction that make retailers happy. They just offer customers things they might like to buy. At the beginning of the internet shopping many thought that compulsive shopping would disappear in the online era, but reality is very far from those wrong predictions.
Compulsive shopping could also be promoted online, some online retailers are doing it better than others thanks to a better design. For example Nordstrom is doing it well, recommending users similar products.
Yahoo! Shopping gives users a lot of valuable information about the products and also recommends alternative products for those with poor user rating. In this example, I was checking a digital camera that has only a 2-stars rating, so Yahoo! shows me similar products other users were looking at.
Amazon goes one step farther and asks users to rate some products bought recently to use this information to make better product recommendations. It can not be better, once again Amazon is doing very good.
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